BRAND X is a fashion public relations agency with marketing and communication services that extend into branding.

The agency is based in Hong Kong and services clients and campaigns that extend across the Asia Pacific region.

The agency was established in 2013 by The Lock Group who has a 25-year history of operating and developing marketing communications agencies around Asia Pacific. This includes Spin Communications (Melbourne/Sydney/New York) and AFI (Sydney/Singapore). The Lock Group also owns and operates TLG CONSULTING and AEON.
BRAND X’s experience is vested in the agencies principle Simon P Lock and it’s current team who bring an Asian perspective and understanding to fashion brand marketing.

Experience that includes a number of Asia Pacific fashion weeks including Australia, Singapore, Hong Kong, Macao, Tokyo, Shanghai and Korea, fashion brands including Salvatore Ferragamo, Zac Posen and Marc Jacobs and retailers Lane Crawford, David Jones and eBay.