WHAT WE DO

BRAND X’s starting point is always strategic understanding a client’s position in the market place and their objectives.

Our thinking comes from an in-depth understanding of the fashion industry across Asia Pacific including the fashion brand and retail landscape, consumer behaviour, the media environment, social media impact and events calendar.

Much of our focus is on developing impactful public relations campaigns that either identifies or develops compelling content forming the basis of communications via traditional media or directly to consumers through various social media platforms.

Content generation can take many forms including product information, a range of events from store openings to fashion shows, media tours, ambassador programs, sponsorship and various collaborations.

Traditional media services include writing and media management that extents to both online publications and fashion bloggers.
Social media services include establishing a client’s presence and ongoing content on a range of platforms including facebook, Instagram, Pinterest, Tumblr, YouTube, Weibo, RenRen, PengYou and WeChat

BRAND X also has an extensive track record in fashion events and has long-term collaborative relationships with Asia based production companies.

BRAND X also provides a range of creative brand services for specific campaigns or as part of an overall integrated marketing communications strategy. These include web development as well as advertising.

BRAND X’s Creative Director Kirsten Doak provides fashion styling and direction services to magazines, agencies and fashion brands throughout Asia.

SERVICE CHECKLIST

STRATEGY

  • Brand positioning audits and reviews. Market intelligence reports
  • Development of specific public relations strategies
  • Integrated marketing communications strategies

PUBLIC RELATIONS

  • Establishment of tailored media databases
  • Writing and distribution of media information
  • Media management and interviews
  • Product publicity stock management (showroom services)
  • Management of ambassador and product placement programs

SOCIAL MEDIA

  • Various platform establishment
  • Content development
  • Posting and updating management
  • Promotions and engagement programs

EVENTS

  • Event creative concepts
  • Invitation list and database management
  • Event production management
  • Event publicity and social media development

CREATIVE

  • Graphic design services
  • Styling and art direction of photo shoots
  • Creative development of advertising images