BRAND X draws its client experience from a growing client roster as well as the past achievements of its key staff including agency principle Simon P Lock


Launch of Shoppes at Parisian, Macao
Following the huge success of Shoppes at Four Season’s. Shoppes at Cotai Central and Shoppes at Venetian in Macao, Sands Retail called on BRAND X to handle the media management of the launch of their latest venture Shoppes at Parisian. This luxury brand retail centre within the Parisian integrated resort in Macao is due to be home to a number of cutting edge brands including Saint Laurent, Moncler and Balenciaga.


International Woolmark Prize
In addition to being a judge for Asia, India/Middle East and Australia BRAND X principle Simon P Lock was also responsible for overseeing the event production and media relations for the India/Middle East and Asian regional finals (Hong Kong) of the International Woolmark Prise. This event now in its third year is the world’s most important emerging designer program and is discovering the new fashion talent around the region in association with Vogue China.


Diane Von Furstenberg, Hong Kong & Singapore
BRAND X agency principle oversaw the fashion show execution and media management of two Diane Von Furstenberg fashion shows in the region including involvement in MasterCard Luxury Week Hong Kong and the Singapore Fashion Festival.


BRAND X is managing various elements of MIFW@Shoppes including designer recruitment, sponsorship and aspects of the marketing communications program. The inaugural event to be held in 2015 is set to become Asia’s largest consumer focussed fashion event.


Having recently expanded into China with new boutiques in Hong Kong and Shanghai this iconic Australian accessories luxury brand dating back to 1938 has engaged BRAND X to manage an integrated PR and social media program focussed on building it’s consumer profile. Activities include media engagement; local social media content development and a range of events and management of showroom representation for media.


Tatler and S style magazine
BRAND X currently provides styling and fashion direction services for Hong Kong Tatler magazine. Services include editorial creative concepts, product selection, photographic art direction and production management. Recent editorials including new season bags and fine jewellery.